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~subject:"Marketing management"
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Marketing management
Strategisches Management
40,039
Strategic management
33,787
Marketingmanagement
16,944
Theorie
6,369
Theory
6,315
Deutschland
4,479
Marketing
4,317
Unternehmenserfolg
4,200
Germany
4,096
Firm performance
4,031
USA
3,373
United States
3,209
Organizational change
2,881
Innovation
2,832
Organisatorischer Wandel
2,832
Innovationsmanagement
2,775
Multinationales Unternehmen
2,707
KMU
2,670
Consumer behaviour
2,667
SME
2,662
Konsumentenverhalten
2,657
Innovation management
2,568
Transnational corporation
2,511
Management
2,332
Relationship marketing
2,318
Beziehungsmarketing
2,306
Wettbewerbsstrategie
2,111
Strategische Planung
2,087
Unternehmen
2,001
Competitive strategy
1,993
Erfolgsfaktor
1,789
Corporate Social Responsibility
1,702
Unternehmensplanung
1,695
Personalmanagement
1,676
Corporate social responsibility
1,672
Human Resource Management
1,654
Brand management
1,632
Markenführung
1,620
Wettbewerbsvorteil
1,583
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Online availability
All
Undetermined
3,825
Free
1,557
Type of publication
All
Article
9,699
Book / Working Paper
6,610
Journal
49
Type of publication (narrower categories)
All
Article in journal
7,256
Aufsatz in Zeitschrift
7,256
Aufsatz im Buch
2,204
Book section
2,204
Hochschulschrift
1,085
Graue Literatur
1,044
Non-commercial literature
1,044
Thesis
925
Lehrbuch
689
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
467
Working Paper
467
Case study
432
Fallstudie
432
Aufsatzsammlung
335
Konferenzschrift
188
Ratgeber
175
Guidebook
166
research-article
137
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Bibliografie
31
Amtsdruckschrift
30
Government document
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Festschrift
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Systematic review
26
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English
12,354
German
3,805
French
71
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
11
Ukrainian
11
Italian
10
Undetermined
9
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
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2
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1
Czech
1
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1
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1
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1
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1
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1
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1
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Author
All
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Kitchen, Philip J.
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Fritz, Wolfgang
20
Gilmore, Audrey
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
McDonald, Malcolm
20
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
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Source
All
ECONIS (ZBW)
16,119
Other ZBW resources
233
RePEc
5
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson
- In:
Journal of small business and entrepreneurship : JSBE
33
(
2021
)
6
,
pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
Saved in:
2
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
3
Role of marketing intelligence by strategic function in organizational performance : evidence from Pakistan
Ayub, Arslan
;
Raisani, Israr
;
Iftekhar, Hanan
;
Mushtaq, …
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
6
,
pp. 48-57
Persistent link: https://www.econbiz.de/10011508572
Saved in:
4
Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.
;
Gray, Deborah M.
;
Peltier, Jimmy
- In:
Journal of strategic management education : JSME
12
(
2016
),
pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
Saved in:
5
Meta-analytically linking the marketing mix to hospitality organizations' performance
Lim, SangGon
;
Ok, Chihyung
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014633570
Saved in:
6
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
7
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
8
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
9
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
10
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
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