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Reducing distributor opportunism in the export market : effects of monitoring mechanisms, norm-based information exchange, and market orientation
Ju, Min; Murray, Janet Y.; Kotabe, Masaaki; Gao, Gerald Yong - In: Journal of world business : JWB 46 (2011) 4, pp. 487-496
Persistent link: https://www.econbiz.de/10009373588
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Market orientation and performance of export ventures : the process through marketing capabilities and competitive advantages
Murray, Janet Y.; Gao, Gerald Yong; Kotabe, Masaaki - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 252-269
Persistent link: https://www.econbiz.de/10009124109
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Assessing the impact of sales-force contests : an application
Wildt, Albert R. - In: Journal of business research : JBR 15 (1987) 2, pp. 145-155
Persistent link: https://www.econbiz.de/10001029660
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Strategy development for manufactured exports of Third World countries to developed countries
Schooler, Robert D. - In: Journal of global marketing 1 (1987) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10001090662
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Strategic guanxi orientation : how to manage distribution channels in China?
Murray, Janet Y.; Fu, Frank Q. - In: Journal of international management 22 (2016) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011486799
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Marketing management : text and cases
Czinkota, Michael R.; Kotabe, Masaaki; Mercer, David - 1997
Persistent link: https://www.econbiz.de/10000584181
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2011 - 5. ed., internat. student version
Persistent link: https://www.econbiz.de/10003885626
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Towards a marketing communications model for small political parties : a primary principles strategic perspective for developed countries
Thrassou, Alkis; Vrontis, Demetris; Kotabe, Masaaki - In: Cross cultural management : an international journal 18 (2011) 3, pp. 263-292
Persistent link: https://www.econbiz.de/10009304743
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2014 - 6. ed.
Persistent link: https://www.econbiz.de/10010253488
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A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States
Kotabe, Masaaki - In: Management international review : mir ; journal of … 30 (1990) 4, pp. 353-370
Persistent link: https://www.econbiz.de/10001097792