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Sales process as a service (SPAS) : development and validation of an extension to the shortened selling orientation-customer orientation (SOCO) score (SOCO-SPAS)
Ledinger, Stefan - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 28-42
The association between selling orientation and customer orientation and sales success has been a matter of intensive research since the publication of the selling orientation-customer orientation (SOCO) score in the early 1980's. However, which attitudes predispose salespeople for high...
Persistent link: https://www.econbiz.de/10014246502
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, M. - In: The journal of applied business research 32 (2016) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10011500621
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Customer retention strategies for disintermediated travel agents : how to stop customers from migrating to online booking channels
Viljoen, Kim; Roberts-Lombard, Mornay - In: The journal of applied business research 32 (2016) 3, pp. 681-694
Persistent link: https://www.econbiz.de/10011500808
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Reintermediation strategies for disintermediated travel agencies : a strategic marketing perspective
Viljoen, K.; Roberts-Lombard, M.; Jooste, C. J. - In: International business and economics research journal 14 (2015) 3, pp. 561-574
Persistent link: https://www.econbiz.de/10011380450
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The role of commtiment perceived by the consumer in service industries
Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157
Persistent link: https://www.econbiz.de/10003895795
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman; Gunawan, Ade; Sri Fitri Wahyuni; Jufrizen - In: Expert journal of marketing 6 (2018) 2, pp. 95-105
Persistent link: https://www.econbiz.de/10012217244
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Strategic framework of fitness clubs based on quality dimensions : the blue ocean strategy approach
Vieira, Elsa Regina Monteiro; Ferreira, João J. M. - In: Total quality management & business excellence : an … 29 (2018) 14, pp. 1648-1667
Persistent link: https://www.econbiz.de/10011962118
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The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...
Persistent link: https://www.econbiz.de/10014439742