Nürnberg, Sales & Marketing Director, Electronic Arts Mobile „Ein Feuerwerk erstklassiger Ideen – interessant für jeden, der im … praxisbezogen.“ Frank Hermann, Director Marketing Communications, Sennheiser. …

Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing … of goods and services -- Pictures that sell goods and services -- The value of branding and marketing -- Removing … perpetrating frauds -- Selling is a psychological process -- Knowing and understanding -- Facts and figures -- The law of …