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Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
Deshpandé, Rohit; Farley, John U. - 1996
Persistent link: https://www.econbiz.de/10000959101
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Strategic orientations in a competitive context : the role of strategic orientation differentiation
Deshpandé, Rohit; Grinstein, Amir; Ofek, Elie - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 629-643
Persistent link: https://www.econbiz.de/10009579985
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Achievement motivation, strategic orientations and business performance in entrepreneurial firms : how different are Japanese and American founders?
Deshpandé, Rohit; Grinstein, Amir; Kim, Sang-hoon; … - In: International marketing review 30 (2013) 3, pp. 231-252
Persistent link: https://www.econbiz.de/10009759152
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National customer orientation : an empirical test across 112 countries
Mintz, Ofer; Currim, Imran S.; Deshpandé, Rohit - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10014333912