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Market orientation, strategy and revenue growth in the Turkish hotel industry
Köseoglu, Mehmet Ali; Parnell, John A.; Doyle, James D. - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1099-1116
Persistent link: https://www.econbiz.de/10011409878
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The competitive uncertainty, marketing and non-market roots of capability deployment and organisational performance in Turkey
Parnell, John A.; Acikdilli, Gaye; Doyle, James D. - In: International journal of business and emerging markets … 11 (2019) 1, pp. 27-51
Persistent link: https://www.econbiz.de/10012103294
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Competitive strategy and performance in Southern Ghana
Parnell, John A.; Spillan, John E.; Mensah, Edwin C. - In: International journal of management & enterprise … 13 (2014) 2, pp. 109-129
Persistent link: https://www.econbiz.de/10010484997
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Competitive strategies in emerging economies : an exploratory marketing perspective
Spillan, John E.; Parnell, John A.; Singh, Nitish - In: Journal of transnational management : the official … 12 (2007) 4, pp. 55-76
Persistent link: https://www.econbiz.de/10003674512
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Linkages among nonmarket strategies, market strategies, organizational values and performance in the hotel industry : preliminary evidence from Hong Kong
Köseoglu, Mehmet Ali; Parnell, John A.; Denizci … - In: Journal of hospitality marketing & management 29 (2020) 3, pp. 358-375
Persistent link: https://www.econbiz.de/10012256140
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Beyond market strategies : political and social dynamics of firm strategy and performance in Ghana
Parnell, John A.; Mensah, Edwin C.; Oppong, Derek - In: International journal of business and emerging markets … 11 (2019) 4, pp. 368-397
Persistent link: https://www.econbiz.de/10012209055