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Marketing management
Consumer behaviour
35
Konsumentenverhalten
33
Brand management
23
Markenführung
22
Social Web
21
Social web
21
Beziehungsmarketing
17
Marketingmanagement
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Marketing
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Markenimage
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Creativity
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Kreativität
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Wein
9
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8
Werbewirkung
8
Customer satisfaction
7
Informationstechnik
7
Viral marketing
7
Virales Marketing
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6
Business-to-business marketing
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Pitt, Leyland F.
18
Berthon, Pierre R.
5
Parent, Michael
3
Reyneke, Mignon
2
Abratt, Russell
1
Atanasova, Christina
1
Bal, Anjali
1
Blair, Amanda J.
1
Boon, Edward
1
Brown, Terrence E.
1
Campbell, Colin
1
Campell, Colin
1
Chan, Anthony
1
Ewing, Michael
1
Ferguson, Sarah Lord
1
Ferreira, Caitlin C.
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Hall, Daniel
1
Halvorson, Wade
1
Hannah, David
1
Honeycutt, Earl D.
1
Kietzmann, Jan
1
Laurell, Christofer
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McCarthy, Ian P.
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McMullan, Kylie
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Mishra, Sagarika
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Morris, Michael H.
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Nel, Deon
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Sorokáčová, Alexandra
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Business horizons
5
California management review
2
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of wine business research : IJWBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
2
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
Tsao, Hsiu-yuan
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
10
,
pp. 1523-1529
Persistent link: https://www.econbiz.de/10008695984
Saved in:
3
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
4
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
5
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
6
It's a secret : marketing value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Saved in:
7
E-Marketing Ireland : cashing in on green dots
Halvorson, Wade
;
Bal, Anjali
;
Pitt, Leyland F.
;
Parent, …
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 625-633
Persistent link: https://www.econbiz.de/10009671130
Saved in:
8
Business-to-business marketing : a strategic approach
Morris, Michael H.
;
Pitt, Leyland F.
;
Honeycutt, Earl D.
-
2001
-
3. ed.
Persistent link: https://www.econbiz.de/10001535221
Saved in:
9
Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
Saved in:
10
Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
International journal of wine business research : IJWBR
23
(
2011
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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