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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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Managing marketing
Palmer, Roger
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2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449635
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Developing a visceral market learning capability for new product development
Roberts, Deborah L.
;
Palmer, Roger
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
2
,
pp. 199-220
Persistent link: https://www.econbiz.de/10009535007
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Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
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