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Using names to segment customers by cultural, ethnic or religious origin
Webber, Richard - In: Journal of direct, data and digital marketing practice … 8 (2006/07) 3, pp. 226-242
Persistent link: https://www.econbiz.de/10003433467
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Die soziale Identität der Kunden nutzen
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 7, pp. 60-69
Persistent link: https://www.econbiz.de/10011307807
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Why your customers' social identities matter
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K. - In: Harvard business review : HBR 93 (2015) 1/2, pp. 88-96
Persistent link: https://www.econbiz.de/10010479330
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Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar; Nair, Harikesh - 2011
Persistent link: https://www.econbiz.de/10008906087
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Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin; Winterich, Karen Page - In: Journal of marketing 77 (2013) 2, pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
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Markeninszenierung in Szenen : Positionierungspotentiale in gesättigten Märkten
Grabmann, Jochen - 2007
Persistent link: https://www.econbiz.de/10003627729
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Understanding effective factors affecting brand equity
Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived quality, brand association, and brand...
Persistent link: https://www.econbiz.de/10014433771
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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926