orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product … innovativeness as factors to leverage marketing performance. Five hypotheses were developed and tested in a sample frame of 121 SMEs … in the region of West Borneo, Indonesia. The findings of this study demonstrate the pivotal role of techno …

their marketing strategies on the basis of consumer preferences. The current study aims to identify such preferences and the … marketing approach is no longer suitable. Accordingly, managers need to adapt their marketing strategies to meet the preferences …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …