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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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Quality-tier competition : impacts of the "whether" decision and the direction of price change
Sivakumar, K.; Raj, S. P. - 1995
Persistent link: https://www.econbiz.de/10000917642
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Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman - In: Journal of business research : JBR 34 (1995) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
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Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.; Rhee, Byong-Duk; Sivakumar, K. - In: Journal of business research : JBR 110 (2020), pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
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Instituting the marketing concept in a multinational setting: the role of national culture
Nakata, Cheryl; Sivakumar, K. - 2006
Persistent link: https://www.econbiz.de/10003410825
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Social capacitance : leveraging absorptive capacity in the age of social media
Arora, Anshu; Sivakumar, K.; Pavlou, Paul A. - In: Journal of business research : JBR 124 (2021), pp. 342-356
Persistent link: https://www.econbiz.de/10012493877