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University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
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International marketing ; strategy, planning, market entry & implementation
Bennett, Roger - 1995
Persistent link: https://www.econbiz.de/10000533961
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International marketing : strategy, planning, market entry & implementation
Bennett, Roger - 1999 - 2nd ed., repr.
Persistent link: https://www.econbiz.de/10001400386
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The use of marketing metrics by British fundraising charities : a survey of current proctive
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 959-989
Persistent link: https://www.econbiz.de/10003604029
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Individual characteristics and the arousal of mixed emotions: consequences for the effectiveness of charity fundraising advertisements
Bennett, Roger - In: International journal of nonprofit and voluntary sector … 20 (2015) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10011493112
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International marketing : strategy planning, market entry & implementation
Bennett, Roger; Blythe, Jim - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10001684344