//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does rhetoric impact advertisi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Consumer behaviour
25
Konsumentenverhalten
24
Advertising effects
13
Werbewirkung
13
USA
10
United States
10
Advertising
9
Werbung
7
Share Economy
6
Sharing economy
6
Social Web
6
Social web
6
Nachhaltige Entwicklung
5
Sustainable development
5
Corporate social responsibility
4
Customer attitude
4
Emotion
4
Retailing
4
Service logic
4
Service-dominant logic
4
Value co-creation
4
Betriebliche Wertschöpfung
3
Cognition
3
Corporate Social Responsibility
3
Customer integration
3
East Germany
3
Gender
3
Geschlecht
3
Kognition
3
Kundenintegration
3
Marketingmanagement
3
Ostdeutschland
3
Value creation
3
Advertising effectiveness
2
Age group
2
Altersgruppe
2
Arzneimittel
2
Beziehungsmarketing
2
Brand experience
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Huhmann, Bruce A.
2
Albinsson, Pia A.
1
Ghazali, Zulkipli
1
Limbu, Yam B.
1
Shamim, Amjad
1
Taillon, Brian J.
1
Published in...
All
International journal of retail & distribution management
1
Journal of global marketing
1
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
2
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
3
Strategic consequences of self-service technology evaluations
Taillon, Brian J.
;
Huhmann, Bruce A.
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 268-279
Persistent link: https://www.econbiz.de/10012202459
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->