Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing des Verzichts : Ansa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
Marketing
31,298
Nachhaltigkeit
23,657
Sustainability
21,445
Sustainable development
12,485
Nachhaltige Entwicklung
12,472
sustainability
6,520
Corporate Social Responsibility
5,008
Corporate social responsibility
4,943
Deutschland
4,127
Theorie
3,884
Theory
3,812
Marketingmanagement
3,642
Germany
3,639
Welt
3,439
World
3,407
Consumer behaviour
2,964
Konsumentenverhalten
2,839
Supply chain
2,680
Lieferkette
2,657
marketing
2,573
Innovation
2,284
Environmental management
2,245
Umweltmanagement
2,239
Strategisches Management
2,035
USA
1,974
United States
1,786
Management
1,751
Strategic management
1,254
Agribusiness
1,208
Umweltpolitik
1,138
EU-Staaten
1,123
Unternehmen
1,113
EU countries
1,092
Innovationsmanagement
1,071
SME
1,032
KMU
1,015
Relationship marketing
998
Finanzpolitik
997
Marktforschung
989
more ...
less ...
Online availability
All
Undetermined
905
Free
272
Type of publication
All
Book / Working Paper
2,078
Article
1,302
Journal
40
Type of publication (narrower categories)
All
Article in journal
1,122
Aufsatz in Zeitschrift
1,122
Lehrbuch
398
Textbook
351
Hochschulschrift
235
Collection of articles of several authors
196
Sammelwerk
196
Thesis
194
Aufsatz im Buch
169
Book section
169
Aufsatzsammlung
156
Bibliografie enthalten
152
Bibliography included
152
Graue Literatur
130
Non-commercial literature
130
Case study
99
Fallstudie
99
Konferenzschrift
62
Ratgeber
62
Glossar enthalten
60
Glossary included
60
Guidebook
57
Conference proceedings
35
Arbeitspapier
34
Working Paper
34
Handbook
33
Handbuch
33
Fallstudiensammlung
23
Einführung
20
Bibliografie
15
Conference paper
14
Konferenzbeitrag
14
Festschrift
11
Reprint
10
Wörterbuch
9
research-article
9
Nachschlagewerk
8
Reference book
8
CD-ROM, DVD
6
Collection of articles written by one author
4
more ...
less ...
Language
All
English
2,535
German
878
Polish
9
Russian
9
French
4
Slovak
2
Bulgarian
1
Finnish
1
Hungarian
1
Romanian
1
Slovenian
1
Turkish
1
Ukrainian
1
more ...
less ...
Author
All
Kotler, Philip
71
Kerin, Roger A.
23
Meffert, Heribert
23
Armstrong, Gary
21
Hartley, Steven W.
19
Keller, Kevin Lane
19
Bruhn, Manfred
18
Kirchgeorg, Manfred
18
Pepels, Werner
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Unger, Fritz
13
Piercy, Nigel
12
Rudelius, William
12
Burmann, Christoph
11
Tomczak, Torsten
10
Homburg, Christian
9
Huber, Frank
9
Runia, Peter
9
Sheth, Jagdish N.
9
Adeola, Ogechi
8
Baker, Michael John
8
Doyle, Peter
8
Fuchs, Wolfgang
8
Hinson, Robert
8
Kleinaltenkamp, Michael
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Vrontis, Demetris
8
Boone, Louis E.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hutt, Michael D.
7
Opresnik, Marc Oliver
7
Scharf, Andreas
7
Speh, Thomas W.
7
Balmer, John M. T.
6
Boyd, Harper W.
6
Cravens, David W.
6
more ...
less ...
Institution
All
American Marketing Association
35
Springer Fachmedien Wiesbaden
16
OECD
10
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Harvard Graduate School of Business Administration
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Fachhochschule Reutlingen / European School of Business
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
65
Journal of business research : JBR
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Lehrbuch
33
Europäische Hochschulschriften / 5
27
Journal of marketing management : MM
23
European journal of marketing : EJM
22
Journal of strategic marketing
22
Springer eBook Collection
21
Journal of marketing
19
Gabler Edition Wissenschaft
18
Journal of business-to-business marketing
17
Journal of Islamic marketing : JIMA
16
Marketing intelligence & planning
16
Springer eBook Collection / Business and Economics
16
The journal of business & industrial marketing
16
AMS review : official publication of the Academy of Marketing Science
14
Marketing theory
14
Business horizons
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing communications
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of macromarketing
11
Cogent business & management
10
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Amfiteatru economic : an economic and business research periodical
9
European research studies
9
Journal of research in marketing and entrepreneurship
9
OECD Health Statistics
9
Hamburger Schriften zur Marketingforschung
8
Journal of Islamic marketing
8
Journal of business ethics : JOBE
8
Journal of business strategy
8
Meffert-Marketing-Edition
8
Neue betriebswirtschaftliche Forschung : Nbf
8
Schriften zu Marketing und Management
8
more ...
less ...
Source
All
ECONIS (ZBW)
3,407
Other ZBW resources
12
BASE
1
Showing
1
-
10
of
3,420
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate fashion and circular economy : how to manage ethical challenges in
marketing
of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
Saved in:
2
Sustainable
marketing
: an exploratory study of a sustain-centric, versus profit-centric, approach
Dyck, Bruno
;
Manchanda, Rajesh V.
;
Vagianos, Savanna
; …
- In:
Business and society review : journal of the W. Michael …
128
(
2023
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10014304299
Saved in:
3
Sustainability
challenges in
marketing
, sales, and other business practices : introduction to a Journal of Global Scholars of
Marketing
Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und
Sustainability
Marketing
; Festschrift für Prof. Dr. Manfred...
Klante, Oliver
(
ed.
);
Kirchgeorg, Manfred
(
honouree
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003739742
Saved in:
5
Nachhaltigkeitsmarketing - Emotionalisierung durch Medialisierung
Schulz, Werner F.
;
Hörschgen, Hans
;
Kirstein, Sandra
; …
- In:
Umweltwirtschaftsforum : uwf ; die …
17
(
2009
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10003823223
Saved in:
6
Luxus und
Nachhaltigkeit
: Entwicklung strategischer Handlungsempfehlungen für das Luxusgütermarketing
Prüne, Gesa
-
2013
Persistent link: https://www.econbiz.de/10009767552
Saved in:
7
Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der Unilever Deutschland GmbH
Koene, Merlin
;
Wagner, Katja
;
Buerke, Anja
;
Kirchgeorg, …
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 411-427)
.
2014
Persistent link: https://www.econbiz.de/10010476265
Saved in:
8
Sustainability
marketing
in the emerging markets : imperatives, challenges, and agenda setting
Nkamnebe, Anayo D.
- In:
International journal of emerging markets
6
(
2011
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10009383650
Saved in:
9
Guerrilla
marketing
goes green : winning strategies to improve your profits and your planet
Levinson, Jay Conrad
;
Horowitz, Shel
-
2010
Persistent link: https://www.econbiz.de/10008938965
Saved in:
10
Sustainability
marketing
: a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2012
-
Second edition
Persistent link: https://www.econbiz.de/10009613461
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
