Sustainability marketing : a global perspective
Frank-Martin Belz and Ken Peattie
| Year of publication: |
2012 ; Second edition
|
|---|---|
| Authors: | Belz, Frank ; Peattie, Kenneth J. |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Öko-Marketing | Green marketing | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Marketing | Nachhaltigkeit |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xvi, 336 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here |
| ISBN: | 978-1-119-96619-7 ; 978-1-118-49072-3 ; 978-1-118-49071-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009613461