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Marketing management
India
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Rana, Sudhir
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Kumar, Vinod
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Abu Bakar bin Abdul Hamid
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Kazmi, A. A.
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Global business review
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Indian journal of economics & business : IJEB
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International journal of Indian culture and business management : IJICBM
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Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
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South Asian journal of business studies
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Special issue on: what influences marketing practices in India?
Rana, Sudhir
(
ed.
);
Anand, Arpan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012284749
Saved in:
2
Relative exploration and firm performance : why resource-theory alone is not sufficient?
Bhandari, Krishna Raj
;
Rana, Sudhir
;
Paul, Justin
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 363-377
Persistent link: https://www.econbiz.de/10012288616
Saved in:
3
Promoting through consumer nostalgia : a conceptual framework and future research agenda
Rana, Sudhir
;
Raut, Sachin Kumar
;
Prashar, Sanjeev
;
Abu …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 211-249
Persistent link: https://www.econbiz.de/10012423610
Saved in:
4
Improving firm performance using market orientation and capabilities : a case study approach
Narula, Sandeep
;
Rana, Sudhir
;
Srivastava, Shakul
; …
- In:
South Asian journal of business studies
12
(
2023
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10014380634
Saved in:
5
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
Saved in:
6
Achieving alignment between manufacturing and marketing through positioning strategy
Kumar, Vinod
;
Kumar, Uma
;
Butt, Irfan
- In:
Indian journal of economics & business : IJEB
8
(
2009
),
pp. 83-95
Persistent link: https://www.econbiz.de/10003829375
Saved in:
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