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Marketing management
Consumer behaviour
26
Konsumentenverhalten
26
India
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Indien
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Advertising effects
8
Dienstleistungsqualität
8
Service quality
8
Werbewirkung
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Emotion
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Kundenzufriedenheit
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Advertising
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Beziehungsmarketing
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Brand management
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Markenführung
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
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Sales promotion
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Verkaufsförderung
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Werbung
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Bibliometrics
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Brand image
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Comparative advertising
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Cultural identity
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Einzelhandel
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Impulse buying
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Kulturelle Identität
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Markenimage
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Quality management
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Qualitätsmanagement
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Retail trade
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Vergleichende Werbung
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Arzneimittel
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Brand
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Cognition
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Sivakumaran, Bharadhwaj
2
Bandyopadhyay, Nirmalya
1
Harindranath R.M
1
Kumar, Ravi Shekhar
1
Prasad, Ashok A.
1
R. M., Harindranath
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International journal of consumer studies
1
International journal of electronic customer relationship management : IJECRM
1
Journal of promotion management : innovations in planning and applied research
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Challenges and opportunities of brand corporate social responsibility classification : a review, new conceptualization and future research agenda
Prasad, Ashok A.
;
Kumar, Ravi Shekhar
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2071-2103
Persistent link: https://www.econbiz.de/10013412110
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2
A conceptual understanding of the impact of marketspace on the four P's of marketing
Bandyopadhyay, Nirmalya
- In:
International journal of electronic customer …
4
(
2010
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10003973031
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3
Perceived impact of promotional support : issues and scale
Harindranath R.M
;
Sivakumaran, Bharadhwaj
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 77-102
Persistent link: https://www.econbiz.de/10012385177
Saved in:
4
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
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