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An analytic decision making framework to evaluate multiple marketing channels
Chen, Kun; Kou, Gang; Shang, Jennifer - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1420-1434
Persistent link: https://www.econbiz.de/10010473293
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Distribution network redesign for marketing competitiveness
Shang, Jennifer; Yildirim, Tuba Pinar; Tadikamalla, Pandu; … - In: Journal of marketing 73 (2009) 2, pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
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Impacts of consumer regrets on product demos and pricing strategy in new product release
Zhang, Guoquan; Lv, Qi; Shang, Jennifer - In: Managerial and decision economics : MDE ; the … 45 (2024) 1, pp. 512-538
Persistent link: https://www.econbiz.de/10014443290
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Optimizing mixed bundle pricing strategy : advance selling and consumer regret
Zhang, Guoquan; Li, Guohao; Shang, Jennifer - In: Omega : the international journal of management science 115 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304593