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Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang; Pei, Zhi; Myers, Chris - In: Journal of retailing and consumer services 30 (2016), pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
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Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective
Mostaghel, Rana; Oghazi, Pejvak; Patel, Pankaj C.; … - In: Journal of business research : JBR 101 (2019), pp. 597-606
Persistent link: https://www.econbiz.de/10012103508
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Buyer-supplier relational strength and buying firm's marketing capability : an outside-in perspective
Yang, Zhi; Jiang, Yueyin; Xie, En - In: Industrial marketing management : the international … 82 (2019), pp. 27-37
Persistent link: https://www.econbiz.de/10012127973
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The impact of the supplier's market orientation on the customer market orientation-performance relationship
Gligor, David; Gligor, Nichole; Maloni, Michael - In: International journal of production economics 216 (2019), pp. 81-93
Persistent link: https://www.econbiz.de/10012106751
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Market responsiveness : antecedents and the moderating role of external supply chain integration
Luu, Tuan - In: The journal of business & industrial marketing 32 (2017) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10011609260
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Purchasing strategies portfolio : a multifaceted approach in medium multinationals
Marcone, Maria Rosaria - In: Piccola impresa (2014) 3, pp. 83-103
Persistent link: https://www.econbiz.de/10011309839
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Private label brands : a relationship perspective
Sutton-Brady, Catherine; Taylor, Tom; Kamvounias, Patty - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
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Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
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The role of supply chain integration in the relationship between market orientation and performance in SMEs
Didonet, Simone Regina; Frega, José Roberto; Toaldo, … - In: The international journal of business science & applied … 9 (2014) 2, pp. 16-29
The purpose of this paper is to verify the alignment between market orientation and supply chain integration practices for improving performance in small and medium-sized enterprises (SMEs). A model of the relationships between variables was derived from the literature. Data from 327 SMEs were...
Persistent link: https://www.econbiz.de/10011896910