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25
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20
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Ormrod, Robert P.
6
Henneberg, Stephan
4
Kouchtch, Sergei P.
1
Mouzas, Stefanos
1
Naudé, Peter
1
Smirnova, Maria
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Management working paper
4
European journal of marketing : EJM
2
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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2
An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.
;
Henneberg, Stephan
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
Saved in:
3
Political market orientation : an introduction
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009228951
Saved in:
4
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009267708
Saved in:
5
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
6
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
Saved in:
7
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
8
Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
Saved in:
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