Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Year of publication: |
1997
|
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Authors: | Henneberg, Stephan |
Published in: |
Customer retention in the automotive industry : quality, satisfaction and loyalty. - Wiesbaden : Gabler, ISBN 3-409-12237-0. - 1997, p. 215-257
|
Subject: | Kfz-Industrie | Automotive industry | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Strategie | Strategy | Theorie | Theory | Welt | World |
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