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Analysis of territories marketing activities among small and medium business : a bibliometric analysis

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Place brand management : strategic marketing of cities, regions and nations

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Public Branding and Marketing : A Global Viewpoint

Zavattaro, Staci M. (ed.) - 2021 - 1st ed. 2021.

Part I - A Macro View of Place Branding -- Chapter 1. Economic coopetition and the absence of comprehensive data: Why scholars and practitioners should work hand in hand -- Chapter 2. Theorizing ‘Value’ in Sustainable Urban Branding Strategies -- Chapter 3. The (Almost) Forgotten...

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Public branding and marketing : a global viewpoint

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Brand orientation and the voices from within

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Effects of advertising-evoked vicarious nostalgia on brand heritage

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Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands

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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage

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Corporate heritage communication strategies of iconic Italian brands : a multiple case study

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