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~subject:"Marketing management"
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Marketing management
Konsumentenverhalten
78,750
Consumer behaviour
78,319
Markenführung
16,932
Brand management
16,910
Werbung
13,699
Online-Marketing
12,789
Internet marketing
12,566
Theorie
11,145
Theory
10,938
Advertising
10,286
Beziehungsmarketing
9,971
Relationship marketing
9,958
Markenimage
8,962
Brand image
8,815
Social Web
8,428
Social web
8,420
Deutschland
6,949
USA
6,792
Markenartikel
6,545
Brand
6,421
United States
6,404
Online-Handel
6,166
Online retailing
6,150
Werbewirkung
6,010
Advertising effects
5,912
Germany
5,884
Kundenzufriedenheit
5,589
Customer satisfaction
5,588
Verbraucherschutz
5,554
Electronic Commerce
5,005
E-commerce
4,729
Marketingmanagement
4,540
Einzelhandel
4,526
Dienstleistungsqualität
4,401
Retail trade
4,399
Service quality
4,398
Consumer protection
4,064
Marketing
3,720
Verbraucherverhalten
3,572
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Online availability
All
Undetermined
1,444
Free
528
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Article
2,886
Book / Working Paper
1,587
Journal
7
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Article in journal
2,383
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2,383
Aufsatz im Buch
506
Book section
506
Hochschulschrift
214
Graue Literatur
212
Non-commercial literature
212
Thesis
167
Collection of articles of several authors
155
Sammelwerk
155
Aufsatzsammlung
113
Arbeitspapier
107
Working Paper
107
Lehrbuch
89
Case study
81
Fallstudie
81
Textbook
79
Bibliografie enthalten
70
Bibliography included
70
Ratgeber
64
Guidebook
62
Konferenzschrift
53
Conference paper
34
Konferenzbeitrag
34
Conference proceedings
28
Reprint
25
Glossar enthalten
22
Glossary included
22
Handbook
16
Handbuch
16
Collection of articles written by one author
11
Sammlung
11
Bibliografie
9
Festschrift
8
Einführung
5
Fallstudiensammlung
5
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4
Mehrbändiges Werk
4
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4
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3
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English
3,781
German
682
Polish
11
French
7
Russian
5
Undetermined
2
Valencian
1
Hungarian
1
Kazakh
1
Turkish
1
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Author
All
Bruhn, Manfred
25
Keller, Kevin Lane
19
Kaiser, Harry M.
17
Melewar, T. C.
14
Esch, Franz-Rudolf
13
Kitchen, Philip J.
12
Pepels, Werner
12
Ko, Eunju
11
Sheth, Jagdish N.
11
Vrontis, Demetris
11
Kumar, V.
10
Ozuem, Wilson
10
Gierl, Heribert
9
Hawkins, Del I.
9
Homburg, Christian
9
Laukkanen, Tommi
9
Pelsmacker, Patrick de
9
Schultz, Don E.
9
Spann, Martin
9
Wiedmann, Klaus-Peter
9
Adeola, Ogechi
8
Bauer, Hans H.
8
Best, Roger J.
8
Chaffey, Dave
8
Pitt, Leyland F.
8
Rajagopal
8
Yan, Ruiliang
8
Bang, Nguyen
7
Baumgarth, Carsten
7
Burmann, Christoph
7
Foroudi, Pantea
7
Fritz, Wolfgang
7
Hackley, Christopher E.
7
MacInnis, Deborah J.
7
Meffert, Heribert
7
O'Cass, Aron
7
Olson, Jerry C.
7
Percy, Larry
7
Peter, Jerome Paul
7
Ratten, Vanessa
7
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Institution
All
American Marketing Association
28
Springer Fachmedien Wiesbaden
12
Books on Demand GmbH <Norderstedt>
7
Information Resources Management Association
7
Haufe-Lexware GmbH & Co. KG
5
European Society for Opinion and Marketing Research
4
IGI Global
4
Cornell University / Department of Agricultural Economics
3
Gesellschaft zur Erforschung des Markenwesens
3
Berliner Wissenschafts-Verlag
2
Campus Verlag
2
European Advertising Academy
2
NetLibrary, Inc
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
UVK Verlagsgesellschaft mbH
2
Uni-Taschenbücher GmbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMACOM
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
BusinessVillage GmbH
1
Canadian Center of Science and Education <Toronto>
1
Christian-Albrechts-Universität zu Kiel
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission
1
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Published in...
All
Journal of business research : JBR
102
Journal of retailing and consumer services
57
Journal of marketing communications
54
The journal of brand management : an international journal
51
Journal of strategic marketing
45
European journal of marketing : EJM
40
Industrial marketing management : the international journal for industrial and high-tech firms
40
SpringerLink / Bücher
40
Journal of marketing management : MM
38
The journal of product & brand management
38
Journal of marketing
34
Journal of the Academy of Marketing Science
30
The journal of business & industrial marketing
26
Marketing intelligence & planning
25
Asia Pacific journal of marketing and logistics
24
Springer eBook Collection
24
International journal of internet marketing and advertising : IJIMA
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Business horizons
22
Journal of Islamic marketing : JIMA
22
Journal of retailing
21
Psychology & marketing
21
The marketing review
21
Journal of advertising research
20
The journal of consumer marketing
20
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Journal of promotion management : JPM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
15
International journal of wine business research : IJWBR
15
Cogent business & management
14
European research studies
14
International journal of advertising : the review of marketing communications
14
International review on public and non-profit marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing research : JMR
14
Journal of marketing theory and practice
14
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ECONIS (ZBW)
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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
3
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
4
Advertising
and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert
advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
6
Anthropomorphism in
advertising
: the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
7
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
8
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
9
Competitive
Advertising
on Brand Search : Traffic Stealing and Click Quality
Simonov, Andrey
-
2020
We measure the effectiveness of competitive
advertising
on brand search using alarge-scale, quasi-experimental ad …
Persistent link: https://www.econbiz.de/10012851987
Saved in:
10
Investigating the impact of digital media
advertising
content on accepting or rejecting the message mediated by
advertising
value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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