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~subject:"Marketing management"
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Marketing management
Marketing
102
Marketingmanagement
59
Marktforschung
53
USA
45
Marketingtheorie
41
Consumer behaviour
38
Konsumentenverhalten
38
United States
38
Marketing theory
37
Vereinigte Staaten
32
Market research
30
Absatz
27
Theorie
26
Theory
26
Dienstleistung
18
Relationship marketing
18
Beziehungsmarketing
17
Kongress
16
Verkauf
16
Selling
15
Service quality
15
Dienstleistungsqualität
13
Internationales Marketing
13
Services marketing
13
Dienstleistungsmarketing
12
Welt
12
Werbung
12
World
12
Corporate Social Responsibility
11
Corporate social responsibility
11
Einzelhandel
11
International marketing
10
Product quality
10
Produktqualität
10
Verbraucher
10
Dienstleistungssektor
9
Gesundheitsversorgung
9
Health care
9
Internet marketing
9
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Undetermined
1
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Book / Working Paper
57
Journal
1
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Konferenzschrift
42
Collection of articles of several authors
26
Sammelwerk
26
Conference proceedings
23
Graue Literatur
10
Non-commercial literature
10
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
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2
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1
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1
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1
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1
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1
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English
58
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Brown, Tom
2
Jaworski, Bernard J.
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Brady, Michael K.
1
Brown, James R.
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Kamakura, Wagner A.
1
Kamins, Michael A.
1
Kerin, Roger A.
1
King, Robert L.
1
Krishnan, Ram
1
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Institution
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American Marketing Association
58
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
European Society for Opinion and Marketing Research
1
Marketing Research Congress <44, 1991, Luxembourg>
1
NetLibrary, Inc
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
Summer Educators' Conference
1
Summer Educators' Conference <1983, Dearborn, Mich.>
1
Summer Educators' Conference <1984, Chicago, Ill.>
1
Summer Educators' Conference <1985, Washington, DC>
1
Summer Educators' Conference <1986, Chicago, Ill.>
1
Summer Educators' Conference <1987, Toronto>
1
Summer Educators' Conference <2008, San Diego, Calif.>
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Educators' Conference <1990, Scottsdale, Ariz.>
1
Winter Educators' Conference <1991, Orlando, Fla.>
1
Winter Educators' Conference <1992, San Antonio, Tex.>
1
Winter Educators' Conference <1993, Newport Beach, Calif.>
1
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
1
Winter Educators' Conference <1995, La Jolla, Calif.>
1
Winter Educators' Conference <1996, Hilton Head Island, SC>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
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Published in...
All
Series / American Marketing Association
9
Marketing theory and applications
7
Proceedings series / American Marketing Association
7
AMA educators' proceedings
6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Fall conference / Proceedings
1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
1
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Source
All
ECONIS (ZBW)
58
Showing
1
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of
58
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1
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
2
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
3
Enhancing knowledge development in marketing
2011
Persistent link: https://www.econbiz.de/10000546225
Saved in:
4
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
5
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
6
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
7
A strategic approach to business marketing
Spekman, Robert E.
(
contributor
); …
-
1985
Persistent link: https://www.econbiz.de/10000697570
Saved in:
8
Marketing and the new science of planning
King, Robert L.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000674896
Saved in:
9
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
10
Broadening the concept of marketing
Sparks, David L.
(
contributor
)
-
American Marketing Association
-
1970
Persistent link: https://www.econbiz.de/10000562049
Saved in:
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