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~subject:"Marketing management"
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Marketing management
Game theory
9
Spieltheorie
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Brand management
6
Markenführung
6
Brand
5
Markenartikel
5
Distribution channel
4
Handelsmarke
4
Preismanagement
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Pricing strategy
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Store brand
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Vertriebsweg
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Marketingmanagement
3
Advertising
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B-to-B-Marketing
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Business-to-business marketing
2
Consumer behaviour
2
Coordination mechanisms
2
Einzelhandel
2
Einzelhandelspreis
2
Households - Economic aspects
2
Income
2
Income distribution
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Lieferkette
2
Online retailing
2
Online-Handel
2
Retail price
2
Retail trade
2
Supplier relationship management
2
Supply chain
2
Theorie
2
Theory
2
Werbung
2
B2B marketing
1
B2B markets
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Bank
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Banks
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Amrouche, Nawel
3
Yan, Ruiliang
2
Ben Rhouma, Tarek
1
Pei, Zhi
1
Zaccour, Georges
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of production economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
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Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
2
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
3
Mail-in-rebate and coordination strategies for brand competition
Amrouche, Nawel
;
Pei, Zhi
;
Yan, Ruiliang
- In:
International journal of production economics
247
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013339083
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