Similar Search Results

Marketing mix effects on private labels brand equity

Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175

The present study explores some marketing mix effects on private labels brand equity creation. The research aims to study the effect of some elements under retailer's direct control such as in-store communications, in-store promotions and distribution intensity as well as other general marketing...

Persistent link: https://www.econbiz.de/10011822043

Private label brands vs national brands : new battle fronts and future competition

Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13

The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs). With the grocery retail space undergoing various transitions...

Persistent link: https://www.econbiz.de/10014529726

Consumer Acceptance of Private Label Brands in India – A Conceptual Framework in FMCG Category

Vaz, Jemson; Doddanavar, Dr. Indrajit - 2021

organized retail stores which have their presence all over India. The study is purely based literature review w.r.t PLBs in Fast …

Persistent link: https://www.econbiz.de/10014087342

Unravelling the Power of Guerrilla Marketing in Shaping Brand Image; A Conceptual Odyssey

Babu, Eldho; Joseph, Maria; F, Viviliaa - 2023

The exponential progression of guerrilla marketing from its stature as a mere low-cost method used by small and unestablished enterprises to acceptance by major and established players, as well as the blending of street-based approaches and digital technologies, make the concept arduous to...

Persistent link: https://www.econbiz.de/10014356241

Marketing Mix and Brand Sales in Global Markets : Examining the Contingent Role of Country-Market Characteristics

Bahadir, S. Cem - 2014

Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging...

Persistent link: https://www.econbiz.de/10013040392

An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing

Rehman, Anis ur - 2017

The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors … structure, their infrastructure etc. The study also includes the growth of Internet in India, the features attracting most of …

Persistent link: https://www.econbiz.de/10012958218

"My store my brand" - a critical review of online and offline private label brands in India

Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244

Persistent link: https://www.econbiz.de/10011933502

Leading Brand Manufacturers Supply Private Label Brands to Retailers : The Trade-Oﬀs Between Manufacturer Brand and the Amount of Proﬁt

Langlois, Catherine - 2019

The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers is long gone. Nowadays, with more equal negotiation power retailers are...

Persistent link: https://www.econbiz.de/10012888970

L’Oréal in China : Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai

Yang, Haiyang; Chandon, Pierre - 2015

The case requires students to choose a positioning, communication and distribution strategy for Yue Sai, L’Oréal’s troubled Chinese luxury brand, by analyzing extensive information about the Chinese cosmetic market and the history of the brand. The case illustrates the challenges that even...

Persistent link: https://www.econbiz.de/10014157130

Stealth Marketing : How to Reach Consumers Surreptitiously

Kaikati, Andrew - 2009

Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article discusses stealth marketing methods used by...

Persistent link: https://www.econbiz.de/10013160326

1
2
3
4
5
6
7
8
9
10
Next
Last