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~subject:"Marketing theory"
~type_genre:"Reprint"
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Marketing theory
Consumer behaviour
182
Konsumentenverhalten
182
Brand
67
Markenartikel
67
Brand management
66
Markenführung
66
Brand image
43
Markenimage
43
USA
23
United States
23
Market research
21
Marktforschung
21
Marketingtheorie
19
Welt
17
World
17
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16
Marketingmanagement
16
Brand extension
12
Markentransfer
12
Theorie
11
Theory
11
Beziehungsmarketing
10
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10
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Relationship marketing
10
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10
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8
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8
Konsumgesellschaft
8
Kulturelle Identität
8
Economic culture
7
Wirtschaftskultur
7
Globalisierung
6
Globalization
6
Großbritannien
6
United Kingdom
6
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17
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Reprint
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193
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193
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48
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48
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44
Graue Literatur
39
Non-commercial literature
39
Arbeitspapier
25
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25
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22
Sammelwerk
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Konferenzschrift
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9
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1
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1
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English
19
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Tadajewski, Mark
4
Dobscha, Susan
3
Ozanne, Julie L.
3
Aaker, Jennifer
1
Agarwal, James
1
Arvidsson, Adam
1
Bargh, John A.
1
Belk, Russell W.
1
Brasel, S. Adam
1
Dixon, Donald F.
1
Duncan, Tom
1
Fournier, Susan
1
Foxall, Gordon R.
1
Hill, Ronald Paul
1
Hyman, Michael R.
1
Maclaran, Pauline
1
Malhotra, Naresh K.
1
Moriarty, Sandra E.
1
O'Shaughnessy, John
1
Peterson, Mark A.
1
Thompson, Craig J.
1
Zaltman, Gerald
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The impact of theory on representations of the consumer and the marketing organisation
7
Theoretical and empirical perspectives in critical marketing studies
2
Brand management ; Vol. 2
1
Critical marketing : issues in contemporary marketing
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Qualitative marketing research : approaches, techniques and analysis
1
SAGE library in marketing
1
Sage library in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of brands : from signals of quality to storehouses of trust
1
The nature and scope of marketing research
1
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ECONIS (ZBW)
19
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
2
Brands: a critical perspective
Arvidsson, Adam
-
2009
Persistent link: https://www.econbiz.de/10003832655
Saved in:
3
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
4
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
5
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
6
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
7
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
8
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003644110
Saved in:
9
Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
10
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
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