Brands: a critical perspective
Year of publication: |
2009
|
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Authors: | Arvidsson, Adam |
Published in: |
Theoretical and empirical perspectives in critical marketing studies. - Los Angeles [u.a.] : SAGE. - 2009, p. 398-418
|
Subject: | Marketingtheorie | Marketing theory | Markenartikel | Brand | Kultursoziologie | Cultural sociology |
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