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~subject:"Marketing theory"
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Spezialgebiete des Marketing
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Marketing theory
Marketing
31,289
Absatz
4,931
Marketingmanagement
3,575
Marketing management
3,349
Deutschland
2,628
Theorie
2,619
Theory
2,602
marketing
2,567
Germany
1,959
Consumer behaviour
1,859
Konsumentenverhalten
1,730
USA
1,689
Sales
1,473
United States
1,396
Management
1,274
Marktforschung
1,227
Strategisches Management
1,164
Agribusiness
1,105
Werbung
972
Relationship marketing
939
Beziehungsmarketing
913
Marketingtheorie
842
Economics
840
Brand management
761
Markenführung
752
Advertising
750
Agricultural and Food Policy
728
Innovation
718
Market research
713
Online-Marketing
692
Internet marketing
688
Demand and Price Analysis
652
Crop Production/Industries
640
Livestock Production/Industries
602
Unternehmen
601
Einzelhandel
591
Food Consumption/Nutrition/Food Safety
581
Verkauf
542
Welt
535
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262
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28
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Book / Working Paper
469
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340
Journal
21
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Article in journal
253
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253
Lehrbuch
124
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114
Collection of articles of several authors
87
Sammelwerk
87
Aufsatz im Buch
52
Book section
52
Konferenzschrift
51
Aufsatzsammlung
43
Graue Literatur
35
Non-commercial literature
35
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31
Glossar enthalten
27
Glossary included
27
Hochschulschrift
27
Bibliografie enthalten
26
Bibliography included
26
Thesis
22
research-article
15
viewpoint
15
Festschrift
13
Handbook
13
Handbuch
13
review-article
13
Reprint
12
Arbeitspapier
10
Working Paper
10
Case study
9
Einführung
9
Fallstudie
9
Bibliografie
7
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5
Conference paper
5
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5
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5
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4
conceptual-paper
4
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3
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3
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English
654
German
164
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7
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3
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2
Russian
2
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2
Slovak
1
Swedish
1
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Author
All
Kotler, Philip
28
Keller, Kevin Lane
15
Kuß, Alfred
13
Tadajewski, Mark
12
Freiling, Jörg
10
Pepels, Werner
10
Sheth, Jagdish N.
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Kleinaltenkamp, Michael
8
Hair, Joseph F.
7
Lamb, Charles W.
7
Maclaran, Pauline
7
Wierenga, Berend
7
Wooliscroft, Ben
7
Blythe, Jim
6
Brown, Stephen
6
Hunt, Shelby D.
6
Lehmann, Donald R.
6
McDaniel, Carl D.
6
Shaw, Eric H.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Svensson, Göran
6
Wensley, Robin
6
Deseniss, Alexander
5
Gummesson, Evert
5
Homburg, Christian
5
Hörschgen, Hans
5
Marshall, Greg W.
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Bruhn, Manfred
4
Fill, Chris
4
Fritz, Wolfgang
4
Grönroos, Christian
4
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Institution
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American Marketing Association
16
Duncker & Humblot
4
Springer Fachmedien Wiesbaden
4
Academy of Marketing Science
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Edward Elgar Publishing
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Institute for Operations Research and the Management Sciences
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
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Published in...
All
SpringerLink / Bücher
43
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of Historical Research in Marketing
16
Journal of historical research in marketing
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
European Journal of Marketing
13
AMS review : official publication of the Academy of Marketing Science
11
Lehrbuch
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Australasian marketing journal
7
European Business Review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection
6
Springer eBook Collection / Business and Management
6
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Springer-Lehrbuch
5
Always learning
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Legends in marketing
4
Strategisches Marketingmanagement
4
Hamburger Schriften zur Marketingforschung
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
International series in quantitative marketing
3
Journal of business-to-business marketing
3
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Source
All
ECONIS (ZBW)
782
Other ZBW resources
48
Showing
1
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830
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1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
2
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
3
Marketing
: concepts and applications
Schewe, Charles D.
;
Smith, Reuben M.
-
1980
-
Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
Saved in:
4
Marketing
Zikmund, William G.
;
Amico, Michael d'
-
1984
Persistent link: https://www.econbiz.de/10000559680
Saved in:
5
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
6
Marketing
as social behavior : a general systems theory
Sirgy, M. Joseph
-
1984
Persistent link: https://www.econbiz.de/10000583770
Saved in:
7
Marketing
Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
9
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
10
Readings in
marketing
MacNair, Malcolm P.
;
Hansen, Harry L.
-
1949
-
1. ed., 3. impression
Persistent link: https://www.econbiz.de/10000678603
Saved in:
1
2
3
4
5
6
7
8
9
10
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