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~subject:"Marketing theory"
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Marketing theory
Marktforschung
12,270
Market research
6,529
Absatz
4,931
Theorie
1,979
Theory
1,954
Deutschland
1,910
Konsumentenverhalten
1,666
Consumer behaviour
1,655
Sales
1,415
Marketing
1,386
Germany
1,226
Vereinigte Staaten
1,092
USA
955
Marketingmanagement
838
Marketing management
807
United States
778
Verbraucher
587
Prognoseverfahren
417
Forecasting model
406
Beziehungsmarketing
383
Relationship marketing
383
Werbung
371
Einzelhandel
342
Innovation
324
Statistik Klassifikationsanalyse
308
Marketingtheorie
298
Absatzpolitik
279
Schätzung
278
Estimation
266
Befragung
253
Markenartikel
253
Qualitative Methode
245
Interview
239
Conjoint-Analyse
237
Conjoint analysis
234
Verkauf
234
Bibliometrics
226
Bibliometrie
226
Selling
224
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42
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15
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157
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123
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3
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Article in journal
75
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52
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52
Collection of articles of several authors
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Sammelwerk
34
Reprint
21
Lehrbuch
15
Graue Literatur
14
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14
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14
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11
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9
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8
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6
Thesis
6
Arbeitspapier
4
Bibliografie enthalten
4
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4
Glossar enthalten
4
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4
Working Paper
4
Bibliografie
2
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2
Sammlung
2
Biografie
1
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1
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1
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English
247
German
35
Polish
2
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1
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1
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Berndt, Ralph
3
Birks, David F.
3
Cansier, Adrienne
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
Aaker, David A.
2
Agarwal, James
2
Aghazadeh, Hashem
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Bartels, Robert D. W.
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Davidson, William R.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
2
Fischer, Eileen
2
Fritz, Wolfgang
2
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American Marketing Association
8
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
European Marketing Academy
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
American Management Association
1
Market Research Society
1
National Council of Applied Economic Research
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Universitätsseminar der Wirtschaft
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Review of marketing research
9
SAGE library in marketing
8
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Springer eBook Collection / Business and Management
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
Springer-Lehrbuch
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Grid series in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
McGraw-Hill series in marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
A Wiley/Hamilton Publication
1
AMA educators' proceedings
1
AMA proceedings series
1
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ECONIS (ZBW)
283
Showing
1
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283
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1
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
2
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
3
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
4
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
5
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
6
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
7
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
8
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
9
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
10
Marketing management and the decision sciences: theory and applications
Darden, William R.
(
contributor
); …
-
1971
Persistent link: https://www.econbiz.de/10000572181
Saved in:
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