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Marketing : a critical introduction
Hackley, Christopher E. - 2009
Persistent link: https://www.econbiz.de/10003772683
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Marketingimplementierung - was hat die deutschsprachige Marketingforschung an Erkenntniszugewinn erbracht?
Köhler, Richard; Mühlbacher, Hans - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 253-277). 2000
Persistent link: https://www.econbiz.de/10001518972
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Key concepts in marketing
Blythe, Jim - 2009 - Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of marketing today …
Persistent link: https://www.econbiz.de/10013207961
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Marketing : a critical introduction
Hackley, Christopher E. - 2009 - Online-Ausg.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in marketing …
Persistent link: https://www.econbiz.de/10013208027
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HWAIW : eine kommentierende Einführung ins Marketing
Schneider, Helmut - 2015
Persistent link: https://www.econbiz.de/10014013059
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What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
Woodside, Arch G. - In: Journal of global scholars of marketing science : … 25 (2015) 3, pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656