//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Toute la fonction marketing :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
Marketing
31,285
Deutschland
5,786
Theorie
4,930
Theory
4,892
Marketingmanagement
4,749
Germany
4,594
Marketing management
4,205
Consumer behaviour
3,158
Konsumentenverhalten
3,036
marketing
2,568
Relationship marketing
2,142
Beziehungsmarketing
2,137
Electronic Commerce
1,973
Marktforschung
1,847
Management
1,828
Strategisches Management
1,812
Verbraucherverhalten
1,793
Unternehmen
1,784
Markenpolitik
1,740
USA
1,728
Brand management
1,704
Markenführung
1,697
Werbung
1,695
Kundenmanagement
1,624
United States
1,415
Internet
1,300
Online-Marketing
1,296
Market research
1,222
Internet marketing
1,181
Agribusiness
1,103
Aufsatzsammlung
1,063
Erfolgsfaktor
1,058
Advertising
1,056
Marketingtheorie
999
Innovation
919
Internationales Marketing
885
Analysis
873
Economics
850
Markenartikel
844
more ...
less ...
Online availability
All
Undetermined
290
Free
30
Type of publication
All
Book / Working Paper
594
Article
340
Journal
24
Type of publication (narrower categories)
All
Article in journal
253
Aufsatz in Zeitschrift
253
Lehrbuch
140
Textbook
128
Collection of articles of several authors
110
Sammelwerk
110
Hochschulschrift
91
Thesis
70
Aufsatzsammlung
57
Aufsatz im Buch
52
Book section
52
Konferenzschrift
51
Bibliografie enthalten
41
Bibliography included
41
Graue Literatur
40
Non-commercial literature
40
Conference proceedings
31
Glossar enthalten
29
Glossary included
29
Reprint
16
Festschrift
15
research-article
15
viewpoint
15
Handbook
14
Handbuch
14
Arbeitspapier
13
Working Paper
13
review-article
13
Case study
12
Fallstudie
12
Einführung
9
Bibliografie
8
Collection of articles written by one author
7
Mehrbändiges Werk
7
Multi-volume publication
7
Sammlung
7
Conference paper
5
Konferenzbeitrag
5
Interview
4
conceptual-paper
4
more ...
less ...
Language
All
English
691
German
255
Polish
7
French
3
Croatian
2
Russian
2
Ukrainian
2
Slovak
1
Swedish
1
more ...
less ...
Author
All
Kotler, Philip
31
Tadajewski, Mark
19
Keller, Kevin Lane
15
Kuß, Alfred
15
Sheth, Jagdish N.
14
Maclaran, Pauline
12
Homburg, Christian
11
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Hunt, Shelby D.
8
Jones, D. G. Brian
8
Kleinaltenkamp, Michael
8
Hair, Joseph F.
7
Krohmer, Harley
7
Wierenga, Berend
7
Wooliscroft, Ben
7
Blythe, Jim
6
Brown, Stephen
6
Lamb, Charles W.
6
Lehmann, Donald R.
6
Malhotra, Naresh K.
6
Marshall, Greg W.
6
McDaniel, Carl D.
6
Shaw, Eric H.
6
Solomon, Michael R.
6
Spotts, Harlan E.
6
Stuart, Elnora W.
6
Svensson, Göran
6
Wensley, Robin
6
Deseniss, Alexander
5
Gummesson, Evert
5
Hörschgen, Hans
5
Meffert, Heribert
5
Olbrich, Rainer
5
Opresnik, Marc Oliver
5
Baines, Paul
4
Bauer, Hans H.
4
more ...
less ...
Institution
All
American Marketing Association
15
Springer Fachmedien Wiesbaden
5
Duncker & Humblot
4
Academy of Marketing Science
3
Edward Elgar Publishing
3
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
American Management Association
2
Hrvatsko Društvo za Marketing
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Gabler <Firma>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen
2
Universität St. Gallen / Institut für Marketing und Handel
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of Marketing Theory and Practice
1
Books on Demand GmbH <Norderstedt>
1
Cranfield School of Management
1
Educators' Conference <1982, Chicago, Ill.>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
Institute for Operations Research and the Management Sciences
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
Instytut Filologii Polskiej <Lublin>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
27
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Journal of Historical Research in Marketing
16
Journal of historical research in marketing
16
Lehrbuch
16
Journal of macromarketing
14
Journal of the Academy of Marketing Science
14
European Journal of Marketing
13
AMS review : official publication of the Academy of Marketing Science
11
Gabler Edition Wissenschaft
11
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing theory
9
European journal of marketing : EJM
8
Journal of business research : JBR
8
Australasian marketing journal
7
European Business Review
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Legends in marketing
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SAGE library in marketing
6
Springer eBook Collection
6
Springer eBook Collection / Business and Management
6
Springer-Lehrbuch
6
Strategisches Marketingmanagement
6
Edward Elgar E-Book Archive
5
International series in operations research & management science
5
Journal of marketing theory and practice : JMTP
5
Always learning
4
Journal of Islamic marketing : JIMA
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Neue betriebswirtschaftliche Forschung : Nbf
4
SAGE library of marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
910
Other ZBW resources
48
Showing
1
-
10
of
958
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel : theoretische
Analyse
und empirische Messung am Beispiel Wein
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
2
Produktion, Absatz, Finanzierung
Kistner, Klaus-Peter
;
Steven, Marion
-
1994
Persistent link: https://www.econbiz.de/10000414418
Saved in:
3
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
4
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
5
Marketing
science : the
marketing
journal of the Institute for Operations Research and the Management Sciences
Institute for Operations Research and the Management …
-
Catonsville, MD : INFORMS
;
1982-[?]: Providence, RI : …
;
…
-
1.1982 -
Persistent link: https://www.econbiz.de/10000369686
Saved in:
6
Marketing
Pepels, Werner
-
1994
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000375178
Saved in:
7
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
8
Marketing
& Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
9
Total relationship
marketing
: from the 4Ps - product, price, promotion, place - of traditional
marketing
management to the 30Rs - the thirty relationships - of the new
marketing
p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
10
Marketinggrundlagen : Grundlagen und Entwicklung des
Marketing
,
Marketing
-Management, Marktforschung, Produkt- und Dienstleistungspolitik, Preispolitik, Distributionspolitik, Kommu...
Neu, Matthias
-
1998
-
2., verb. und wesentlich erw. Aufl
Persistent link: https://www.econbiz.de/10000652063
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->