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Marketing theory
Consumer behaviour
29
Konsumentenverhalten
29
Einzelhandel
17
Retail trade
16
Theorie
14
Theory
14
Food retailing
12
Lebensmitteleinzelhandel
12
Marketing management
9
Marketingmanagement
9
Preismanagement
9
Pricing strategy
9
Food trade
8
Lebensmittelhandel
8
Produktion Mehrproduktenfertigung
6
USA
6
United States
6
Brand management
5
E-commerce
5
Electronic Commerce
5
Markenführung
5
Marktforschung
5
Retail assortment
5
Sortiment
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Unternehmung internationale
5
Absatztheorie
4
Distribution channel
4
Eigeninteresse
4
Einkaufsstättenwahl
4
Market research
4
Marketingtheorie
4
Sales promotion
4
Self-interest
4
Verkaufsförderung
4
Vertriebsweg
4
Absatzplanung
3
Allocation
3
Allokation
3
Competition
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Gijsbrechts, Els
4
Naert, Philippe Antoine
2
Bultez, Alain V.
1
Foubert, Bram
1
Vanden Abeele, Pierre
1
Vanhuele, Marc
1
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D/1983/2263/3
1
Journal of marketing research : JMR
1
Management of structural change : contributions to modern management ; [reports of the First International Editors of Zeitschrift für Betriebswirtschaft Scientific Conference held in Evanston, Illinois, in October 1994]
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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ECONIS (ZBW)
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Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre
;
Gijsbrechts, Els
;
Vanhuele, Marc
-
1987
Persistent link: https://www.econbiz.de/10000739187
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2
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
3
Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Gijsbrechts, Els
-
1983
-
Rev. version of 82-75
Persistent link: https://www.econbiz.de/10002439752
Saved in:
4
A theorem on the optimal margin mix
Bultez, Alain V.
- In:
Management of structural change : contributions to …
,
(pp. 151-174)
.
1995
Persistent link: https://www.econbiz.de/10001317646
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