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Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre; Gijsbrechts, Els; Vanhuele, Marc - 1987
Persistent link: https://www.econbiz.de/10000739187
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Shopper response to bundle promotions for packaged goods
Foubert, Bram; Gijsbrechts, Els - In: Journal of marketing research : JMR 44 (2007) 4, pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
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Towards hierarchical linking of marketing resource allocation to market areas and produkt groups
Gijsbrechts, Els - 1983 - Rev. version of 82-75
Persistent link: https://www.econbiz.de/10002439752
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A theorem on the optimal margin mix
Bultez, Alain V. - In: Management of structural change : contributions to …, (pp. 151-174). 1995
Persistent link: https://www.econbiz.de/10001317646