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~subject:"Marketing theory"
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Marketing theory
Business network
32
Unternehmensnetzwerk
32
Supplier relationship management
26
Lieferantenmanagement
25
Beziehungsmarketing
19
Relationship marketing
19
B-to-B-Marketing
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Politische Partei
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Marketingmanagement
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Dynamische Kompetenzen
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Firm performance
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Inter-firm cooperation
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Marketingtheorie
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Theorie
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Theory
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Unternehmenserfolg
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Unternehmenskooperation
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Vertrauen
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Industrie
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Henneberg, Stephan
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Ormrod, Robert P.
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Abrahamsen, Morten H.
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Forkmann, Sebastian
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Mitrega, Maciej
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Naudé, Peter
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Management working paper
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Nonprofit marketing : sectoral applications
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ECONIS (ZBW)
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
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2
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
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3
Theory and concept development in political marketing : issues and an agenda
Henneberg, Stephan
;
O'Shaughnessy, Nicholas Jackson
-
2008
Persistent link: https://www.econbiz.de/10003717709
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4
Networking capability in business relationships : concept and scale development
Mitrega, Maciej
;
Forkmann, Sebastian
;
Ramos, Carla
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 739-751
Persistent link: https://www.econbiz.de/10009656263
Saved in:
5
Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
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