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Redefining B2B relationship marketing : insight form postmodern Alibaba

Cockayne, David - In: Journal of customer behaviour 15 (2016) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10011655455

Three strategies for customer value assessment in business markets

Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100

Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...

Persistent link: https://www.econbiz.de/10010259548

B2B relationship calculus : quantifying resource effects in service-dominant logic

DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427

Persistent link: https://www.econbiz.de/10011685005

The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective

Skjølsvik, Tale - In: Journal of business-to-business marketing 24 (2017) 3, pp. 183-199

Persistent link: https://www.econbiz.de/10011763039

Some reflections on the state of business-to-business marketing research

Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10013359015

Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management

Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6

Persistent link: https://www.econbiz.de/10011904649

Relationship theory and business markets

Kleinaltenkamp, Michael (contributor); … - 2006

One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind … relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of … theories on the market and marketing. Early contributors, such as Arndt, perceived relationships as attempts to domesticate the …