Narrow search
Showing 1 - 10 of 13
Cover Image
The study of important marketing issues : reflections
Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Cover Image
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
Cover Image
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish (contributor); Stremersch, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10008665165
Cover Image
From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Cover Image
The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
Cover Image
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
Cover Image
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Cover Image
Modeling generational transitions from aggregate data
Franses, Philip Hans (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001693573
Cover Image
Editorial: Marketing competition in the 21st century
Heil, Oliver P.; Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
Cover Image
Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943