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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405
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Systems of innovation : growth, competitiveness and employment
Edquist, Charles (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001442701
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High-involvement innovation through continuous improvement
Bessant, John R.; Caffyn, Sarah - 2009
Persistent link: https://www.econbiz.de/10003856704
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Learning and innovation in economic development
Kim, Linsu - 1999
Persistent link: https://www.econbiz.de/10013550894
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Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383
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The architecture of service systems as the framework for the definition of service science scope
Targowski, Andrew - In: Information systems and new applications in the service …, (pp. 55-75). 2011
Persistent link: https://www.econbiz.de/10009124097
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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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How strategic is your sales strategy?
Kinni, Theodore - In: Executing strategy for business results, (pp. 101-109). 2007
Persistent link: https://www.econbiz.de/10003659753
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Marketing myopia
Levitt, Theodore - 2008 - Reprint
Persistent link: https://www.econbiz.de/10003681710