Similar Search Results

Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442

Persistent link: https://www.econbiz.de/10011284312

Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110

Persistent link: https://www.econbiz.de/10012214667

Marketing intelligence in SMEs : implications for the industry and policy makers

Cacciolatti, Luca A.; Fearne, Andrew P. - In: Marketing intelligence & planning 31 (2013) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10009722465

Marketing planning and digital customer loyalty data in small business

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-534

Persistent link: https://www.econbiz.de/10009611621

The role of market knowledge type on product innovation performance

Petrovici, Dan; Obal, Michael W.; Walton, Bryn; Fearne, … - In: International journal of innovation management 24 (2020) 5, pp. 2050046-1-2050046-30

Persistent link: https://www.econbiz.de/10012271448

Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion

Gölgeci, Ismail; Malagueno, Ricardo; Fearne, Andrew P. - In: Industrial marketing management : the international … 95 (2021), pp. 5-16

Persistent link: https://www.econbiz.de/10012588287

Unlocking the Link between Relationship Duration and Product De-listing in Retail Channels : The Role of Market Orientation and Brand Diffusion

Golgeci, Ismail; Malagueño, Ricardo; Fearne, Andrew - 2021

The literature on retailers’ range rationalization is limited and focuses primarily on the consequences thereof from a consumer perspective. Drawing on the extant research on buyer-supplier relationships, brand management, and market orientation (MO) in business-to-business (B2B) markets, our...

Persistent link: https://www.econbiz.de/10013235646