//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Competitive success through ma...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Großbritannien
136,065
United Kingdom
95,835
Japan
66,593
Multinationales Unternehmen
53,035
Transnational corporation
48,393
USA
23,287
United States
20,919
Deutschland
20,024
Germany
16,754
Marketing management
16,360
Theorie
16,214
Auslandsinvestition
15,929
Theory
15,897
Foreign investment
15,732
Welt
12,701
World
12,526
EU-Staaten
9,990
Globalisierung
9,872
EU countries
9,795
Globalization
9,578
Frankreich
9,407
Schätzung
8,512
Estimation
8,039
France
7,529
China
7,381
Vergleich
6,001
Comparison
5,737
Geldpolitik
5,044
Vereinigte Staaten
4,879
Consumer behaviour
4,790
Unternehmenserfolg
4,704
Konsumentenverhalten
4,694
Industrie
4,689
Firm performance
4,637
Innovation
4,628
Internationale Wirtschaftsbeziehungen
4,558
International economic relations
4,546
Wirtschaftsgeschichte
4,451
Wirtschaftswachstum
4,354
more ...
less ...
Online availability
All
Undetermined
3,633
Free
1,579
Type of publication
All
Article
9,475
Book / Working Paper
7,418
Journal
53
Type of publication (narrower categories)
All
Article in journal
7,259
Aufsatz in Zeitschrift
7,259
Aufsatz im Buch
2,207
Book section
2,207
Hochschulschrift
1,142
Graue Literatur
1,054
Non-commercial literature
1,054
Thesis
960
Lehrbuch
749
Collection of articles of several authors
672
Sammelwerk
672
Textbook
639
Bibliografie enthalten
537
Bibliography included
537
Working Paper
480
Arbeitspapier
471
Case study
443
Fallstudie
443
Aufsatzsammlung
373
Konferenzschrift
208
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
85
Handbuch
85
Conference paper
62
Konferenzbeitrag
62
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Dissertation u.a. Prüfungsschriften
38
Bibliografie
36
Amtsdruckschrift
30
Government document
30
Systematic review
27
Übersichtsarbeit
27
more ...
less ...
Language
All
English
12,475
German
4,188
Undetermined
101
French
75
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
12
Ukrainian
11
Italian
10
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
121
Bruhn, Manfred
92
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
49
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
38
Kumar, V.
38
Tomczak, Torsten
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Kitchen, Philip J.
29
Vrontis, Demetris
29
Piercy, Nigel
28
Kerin, Roger A.
27
Peter, Jerome Paul
27
Berndt, Ralph
26
Burmann, Christoph
26
Kuß, Alfred
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Reinecke, Sven
24
Diller, Hermann
23
McDonald, Malcolm
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Belz, Christian
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
more ...
less ...
Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
57
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
12
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Harvard Graduate School of Business Administration
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
more ...
less ...
Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
191
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
more ...
less ...
Source
All
ECONIS (ZBW)
16,397
USB Cologne (EcoSocSci)
527
EconStor
16
USB Cologne (business full texts)
5
BASE
1
Showing
1
-
10
of
16,946
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
2
Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W.
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
Saved in:
3
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
Saved in:
4
Exports and foreign distributional activities : evidence on Japanese firms in the United States
Yamawaki, Hideki
-
1990
Persistent link: https://www.econbiz.de/10000803915
Saved in:
5
Deutsche Unternehmen im Japangeschäft - Markterschließungsstrategien und Distributionswege : [Unters. im Auftr. d. Bundesministers für Wirtschaft]
Batzer, Erich
;
Laumer, Helmut
-
1986
Persistent link: https://www.econbiz.de/10000700997
Saved in:
6
How do the marketing strategies of major foreign automobile manufacturers in the Russian market differ?
Tomiyama, Eiko
- In:
The northeast Asian economic review
4
(
2016
)
1
,
pp. 47-66
Persistent link: https://www.econbiz.de/10011455442
Saved in:
7
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Saved in:
8
A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States
Kotabe, Masaaki
- In:
Management international review : mir ; journal of …
30
(
1990
)
4
,
pp. 353-370
Persistent link: https://www.econbiz.de/10001097792
Saved in:
9
Exports and foreign distributional activities : evidence on Japanese firms in the United States
Yamawaki, Hideki
- In:
The review of economics and statistics
73
(
1991
)
2
,
pp. 294-300
Persistent link: https://www.econbiz.de/10001114516
Saved in:
10
Strategisches Identitätsmanagement transnationaler Unternehmen
Horn, Sierk
-
2000
Persistent link: https://www.econbiz.de/10001568613
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->