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Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process

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Improving customer retention management through cost-sensitive learning

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Collaborative promotions : optimizing retail supply chains with upstream information sharing

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Omni-channel promotions and their effect on consumer purchase decision

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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing

Wiehenbrauk, Daniela - 2010

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...