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Marketingmanagement
Marketing
29,163
Marktforschung
12,249
Market research
6,511
Vertriebsweg
4,836
Distribution channel
4,835
Theorie
4,598
Theory
4,567
Marketing management
4,037
Deutschland
3,914
Konsumentenverhalten
3,891
Consumer behaviour
3,877
Germany
3,118
marketing
2,537
USA
2,003
United States
1,834
Relationship marketing
1,671
Beziehungsmarketing
1,669
Einzelhandel
1,397
Management
1,303
Strategisches Management
1,282
Retail trade
1,218
Electronic Commerce
1,200
Vereinigte Staaten
1,170
Werbung
1,155
Agribusiness
1,103
Marketingtheorie
1,034
Markenführung
992
Online-Marketing
979
Brand management
975
Marketing theory
972
Internet marketing
964
E-commerce
959
Innovation
876
Absatz
857
Internet
842
Economics
836
Advertising
801
Lieferantenmanagement
767
Supplier relationship management
766
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1,003
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308
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Book / Working Paper
2,648
Article
1,607
Journal
41
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Article in journal
1,358
Aufsatz in Zeitschrift
1,358
Lehrbuch
447
Textbook
391
Hochschulschrift
342
Thesis
288
Aufsatz im Buch
245
Book section
245
Collection of articles of several authors
233
Sammelwerk
233
Bibliografie enthalten
209
Bibliography included
209
Graue Literatur
187
Non-commercial literature
187
Aufsatzsammlung
178
Case study
109
Fallstudie
109
Konferenzschrift
76
Ratgeber
68
Glossar enthalten
65
Glossary included
65
Guidebook
62
Working Paper
55
Arbeitspapier
54
Handbook
43
Handbuch
43
Conference proceedings
42
Fallstudiensammlung
26
Einführung
21
Bibliografie
19
Festschrift
17
Reprint
15
Bibliographie
14
Conference paper
13
Konferenzbeitrag
13
Wörterbuch
12
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9
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8
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7
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English
3,089
German
1,164
Undetermined
33
Polish
12
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9
French
8
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2
Slovak
2
Bulgarian
1
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1
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1
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1
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1
Slovenian
1
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1
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1
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1
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Author
All
Kotler, Philip
85
Meffert, Heribert
31
Bruhn, Manfred
24
Kerin, Roger A.
24
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Pepels, Werner
20
Hartley, Steven W.
19
Peter, Jerome Paul
19
Homburg, Christian
17
Kuß, Alfred
17
Donnelly, James H.
14
Tomczak, Torsten
14
Baker, Michael John
13
Burmann, Christoph
13
Piercy, Nigel
13
Unger, Fritz
13
Rudelius, William
12
Sheth, Jagdish N.
12
Aaker, David A.
10
Ahlert, Dieter
10
Huber, Frank
10
Kleinaltenkamp, Michael
10
Yan, Ruiliang
10
Albers, Sönke
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Pei, Zhi
9
Runia, Peter
9
Vrontis, Demetris
9
Winer, Russell S.
9
Adeola, Ogechi
8
Backhaus, Klaus
8
Best, Roger J.
8
Ferrell, Odies C.
8
Hinson, Robert
8
Jaworski, Bernard J.
8
Kumar, V.
8
Levinson, Jay Conrad
8
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Institution
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American Marketing Association
36
Springer Fachmedien Wiesbaden
19
OECD
10
Duncker & Humblot
6
European Society for Opinion and Marketing Research
6
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
American Management Association
5
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
AMACOM
3
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Conference Board
2
Fachhochschule Reutlingen / European School of Business
2
Haupt Verlag
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
Uniwersytet Ekonomiczny w Katowicach
2
W. Kohlhammer GmbH
2
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Published in...
All
SpringerLink / Bücher
73
Journal of business research : JBR
70
Industrial marketing management : the international journal for industrial and high-tech firms
59
Europäische Hochschulschriften / 5
40
Lehrbuch
33
Journal of strategic marketing
30
European journal of marketing : EJM
26
Gabler Edition Wissenschaft
26
Journal of marketing management : MM
25
Springer eBook Collection
24
Marketing intelligence & planning
23
Journal of the Academy of Marketing Science
22
Journal of marketing
21
The journal of business & industrial marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of business-to-business marketing
18
Journal of retailing and consumer services
18
Springer eBook Collection / Business and Economics
18
Journal of Islamic marketing : JIMA
16
AMS review : official publication of the Academy of Marketing Science
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Marketing theory
15
Business horizons
14
McGraw-Hill/Irwin series in marketing
13
Journal of research in marketing and entrepreneurship : JRME
12
Schriften zu Marketing und Management
12
Springer eBook Collection / Business and Management
12
Hamburger Schriften zur Marketingforschung
11
Journal of marketing communications
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Neue betriebswirtschaftliche Forschung : Nbf
11
International journal of islamic marketing and branding
10
International journal of wine business research : IJWBR
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Handbuch Multi-Channel-Marketing
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of research in marketing and entrepreneurship
9
Marketing letters : a journal of research in marketing
9
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Source
All
ECONIS (ZBW)
4,154
USB Cologne (EcoSocSci)
135
EconStor
4
USB Cologne (business full texts)
2
BASE
1
Showing
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1
Basic
marketing
: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
2
Cases in
marketing
Lockley, Lawrence C.
;
Dirksen, Charles J.
-
1960
-
2. ed
Persistent link: https://www.econbiz.de/10002398522
Saved in:
3
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
4
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
5
Markets and
marketing
in developing economies
Moyer, Reed
(
ed.
);
Hollander, Stanley C.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000569450
Saved in:
6
Marketing
, principles and methods
Phillips, Charles Franklin
;
Duncan, Delbert J.
-
1968
-
6. ed
Persistent link: https://www.econbiz.de/10002637513
Saved in:
7
Marketing
Problems and improvement programs
Abbott, John Cave
-
1958
Persistent link: https://www.econbiz.de/10001457413
Saved in:
8
Quantitative analysis for
marketing
management
King, William R.
-
1967
Persistent link: https://www.econbiz.de/10000049683
Saved in:
9
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
10
Essentials of
marketing
management
Trump, Ross M.
-
1966
Persistent link: https://www.econbiz.de/10000674842
Saved in:
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