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Marketingmanagement
Marketing
18,650
Marketing management
3,120
Theorie
2,230
Theory
2,223
Deutschland
2,069
Germany
1,725
Konsumentenverhalten
1,267
Consumer behaviour
1,264
USA
1,165
United States
1,057
Strategisches Management
1,033
Marktforschung
923
Marketingtheorie
792
Beziehungsmarketing
765
Relationship marketing
757
Marketing theory
755
Management
710
Market research
614
Absatzplanung
594
Werbung
584
Markenführung
560
Brand management
559
Absatz
544
Online-Marketing
499
Innovation
469
Internet marketing
463
Welt
421
World
421
Advertising
418
Unternehmen
403
Strategic management
392
Verbraucherverhalten
391
Aufsatzsammlung
388
Zielgruppe
380
KMU
367
SME
367
Dienstleistung
359
Electronic Commerce
356
Unternehmenserfolg
325
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Undetermined
755
Free
226
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2,207
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1,023
Journal
40
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Article in journal
883
Aufsatz in Zeitschrift
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Lehrbuch
419
Textbook
368
Hochschulschrift
248
Thesis
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Collection of articles of several authors
204
Sammelwerk
204
Aufsatzsammlung
162
Bibliografie enthalten
160
Bibliography included
160
Aufsatz im Buch
139
Book section
139
Graue Literatur
126
Non-commercial literature
126
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98
Fallstudie
98
Konferenzschrift
65
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65
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61
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61
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60
Conference proceedings
36
Arbeitspapier
35
Working Paper
35
Handbook
34
Handbuch
34
Fallstudiensammlung
26
Einführung
20
Bibliografie
19
Festschrift
15
Wörterbuch
12
Reprint
11
Nachschlagewerk
9
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9
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English
2,317
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927
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9
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1
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1
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1
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1
Slovenian
1
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Author
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Kotler, Philip
79
Meffert, Heribert
29
Kerin, Roger A.
24
Bruhn, Manfred
22
Armstrong, Gary
21
Keller, Kevin Lane
20
Kirchgeorg, Manfred
20
Hartley, Steven W.
19
Pepels, Werner
19
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Unger, Fritz
13
Burmann, Christoph
12
Piercy, Nigel
12
Rudelius, William
12
Homburg, Christian
11
Tomczak, Torsten
10
Fuchs, Wolfgang
9
Huber, Frank
9
Kleinaltenkamp, Michael
9
Runia, Peter
9
Sheth, Jagdish N.
9
Aaker, David A.
8
Backhaus, Klaus
8
Doyle, Peter
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Adeola, Ogechi
7
Ahlert, Dieter
7
Boone, Louis E.
7
Cravens, David W.
7
Ferrell, Odies C.
7
Helm, Roland
7
Hinson, Robert
7
Hutt, Michael D.
7
McDonald, Malcolm
7
Opresnik, Marc Oliver
7
Perreault, William D.
7
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American Marketing Association
35
Springer Fachmedien Wiesbaden
17
OECD
10
Harvard Graduate School of Business Administration
6
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
American Management Association
4
Haufe-Lexware GmbH & Co. KG
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
W. Kohlhammer GmbH
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Conference Board
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
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Published in...
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SpringerLink / Bücher
66
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Lehrbuch
33
Europäische Hochschulschriften / 5
28
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Journal of strategic marketing
19
Gabler Edition Wissenschaft
18
Journal of marketing
18
Springer eBook Collection
18
Springer eBook Collection / Business and Economics
17
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Marketing intelligence & planning
15
Marketing theory
14
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
McGraw-Hill/Irwin series in marketing
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing communications
9
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Cogent business & management
8
Schriften zu Marketing und Management
8
Springer eBook Collection / Business and Management
8
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
7
Gabler-Edition Wissenschaft
7
Journal of Islamic marketing
7
Journal of business ethics : JOBE
7
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Source
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ECONIS (ZBW)
3,214
USB Cologne (EcoSocSci)
56
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1
Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
2
Marktsegmentierung im Handel
Baum, Frank
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000891061
Saved in:
3
Segmentation marketing : new methods for capturing business markets
Berrigan, John
;
Finkbeiner, Carl
-
1992
-
1. ed
Persistent link: https://www.econbiz.de/10000854741
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
5
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
6
Grundlagen des Marketing : Darstellung, Kontrollfragen und Lösungen
Berekoven, Ludwig
-
1993
-
5. Aufl.
Persistent link: https://www.econbiz.de/10000860728
Saved in:
7
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
8
Rural marketing in India
Ahmad, Shamim
-
1991
Persistent link: https://www.econbiz.de/10000831443
Saved in:
9
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
10
Industry operating and marketing practices limit market entry
1990
Persistent link: https://www.econbiz.de/10000835183
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