Segmentation marketing : new methods for capturing business markets
John Berrigan and Carl Finkbeiner
| Year of publication: |
1992 ; 1. ed
|
|---|---|
| Authors: | Berrigan, John ; Finkbeiner, Carl |
| Publisher: |
New York, NY : HarperBusiness |
| Subject: | Marketingmanagement | Marketing management | Marketing | Marktsegmentierung |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XXVII, 270 S. : Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-88730-558-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000854741