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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal; Amini, Ahdia - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
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Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia; Huang, Lin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
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The Influence of Perceived Service Quality on Relationship Marketing Orientations and Customers’ Buying Behavior in B2C Relationship from the Customer Perspective
Halimi, Anahita Bagherzad; Chavosh, Alireza; Choshalyc, … - 2012
Relationship marketing develops marketing productivity and builds up mutual values for customers and sellers by creating effective and long-lasting relationships. Considering factors that help to maintain such relationships can provide advantages for both parties. This study evaluates the impact...
Persistent link: https://www.econbiz.de/10014173049
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Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
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Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James; Rowley, Jennifer; Tonge, Jane - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
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One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612