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Market orientation : dominant streams of research
Tuominen, Matti - 1996
Persistent link: https://www.econbiz.de/10000928550
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Marketing capability and market orientation in strategy interface : a conceptual analysis
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000625986
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti; Rajala, Arto; Möller, Kristian - In: Essays on capabilities based marketing and competitive …, (pp. 23-52). 2003
Persistent link: https://www.econbiz.de/10002073211