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The evolution of marketing in small firms
Carson, David - 2008
Persistent link: https://www.econbiz.de/10003729807
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Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 17 (2009) 5, pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
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Innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
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Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 19 (2011) 1, pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789