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Qualitative marketing research
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Marketingmanagement
Marketing
17
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14
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14
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8
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8
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7
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5
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5
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4
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4
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Großbritannien
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Qualitative techniques
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2
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2
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4
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English
5
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Carson, David
5
Gilmore, Audrey
3
O'Dwyer, Michele
3
Gross, Nicole
1
Jones, Rosalind
1
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Journal of strategic marketing
2
European journal of marketing : EJM
1
Journal of research in marketing and entrepreneurship : JRME
1
Small business and entrepreneurship ; Vol. 4
1
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ECONIS (ZBW)
5
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1
The evolution of marketing in small firms
Carson, David
-
2008
Persistent link: https://www.econbiz.de/10003729807
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2
Innovation marketing in SMEs : an empirical study
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003916841
Saved in:
3
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
4
Strategic alliances as an element of innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10008936986
Saved in:
5
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
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