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Marketingmanagement
Distribution channel
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Vertriebsweg
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Transaction costs
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Transaktionskosten
10
USA
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United States
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Marketing management
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incomplete markets
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multiple priors
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consumer behavior
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general equilibrium
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governance
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investment
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learning
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performance
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stochastic games
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volatility
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Business-to-business marketing
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Market entry
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Markteintritt
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Salespeople
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Verkaufspersonal
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communication
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competitive advantage
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equilibrium
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extreme value theory
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game theory
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incentives
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Anderson, Erin
5
Dalsace, Frédéric
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Gatignon, Hubert A.
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Helsen, Kristiaan
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Jap, Sandy D.
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Kayser, Oliver
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Klarsfeld McGrath, Lucie
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INSEAD-Wharton Alliance Center for Global Research & Development
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Business horizons
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Faculty & research / Insead : working paper series
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International marketing ; Vol. 3
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing research : JMR
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ECONIS (ZBW)
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The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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2
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
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3
Salesforce adoption of transaction-specific innovations
Anderson, Erin
;
Robertson, Thomas S.
-
1990
Persistent link: https://www.econbiz.de/10000799534
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4
Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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5
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
6
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
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7
Leading the effective sales force : the Asian sales force management environment
Anderson, Erin
(
contributor
);
Lodish, Leonard M.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003406560
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