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Marketingmanagement
Direktmarketing
1,882
Direct marketing
1,506
Deutschland
351
Germany
327
Consumer behaviour
259
Konsumentenverhalten
258
Theorie
196
Theory
195
Online-Marketing
174
Beziehungsmarketing
173
Relationship marketing
172
Advertising effects
167
Werbewirkung
167
Internet marketing
164
Advertising
146
Werbung
146
USA
145
United States
144
Arzneimittel
141
Pharmaceuticals
141
Marketing management
140
Marketing
120
direct marketing
97
Pharmaceutical industry
77
Pharmaindustrie
77
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73
Internet
69
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58
Vertriebsweg
58
fuzzy clustering
56
E-commerce
55
E-Mail
48
Bank
44
Zielgruppe
44
Marktforschung
43
Social Web
43
Social web
43
Market research
42
Mobile Marketing
41
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9
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5
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96
German
47
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1
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Ceyp, Michael
4
Kleinaltenkamp, Michael
4
Ryan, Damian
4
Hartmann, Wesley
3
Nair, Harikesh
3
Narayanan, Sridhar
3
Amirkhanpour, Monaliz
2
Berger, Paul D.
2
Bischopinck, Yvonne von
2
Bratina, Danijel
2
Brown, Tom J.
2
Ceyp, Michael H.
2
Chien, Charles S.
2
Flaherty, Karen E.
2
Fließ, Sabine
2
Foley, Linda M.
2
Hauser, William J.
2
Helmke, Stefan
2
Hildebrand, Volker G.
2
Jacob, Frank
2
Jones, Calvin
2
Keillor, Bruce D.
2
Kumar, V.
2
Larson, Brian V.
2
Limbu, Yam B.
2
Lindenbeck, Benedikt
2
Link, Jörg
2
Moutinho, Luiz
2
Park, Timothy A.
2
Plinke, Wulff
2
Roberts, Mary Lou
2
Swoboda, Uwe C.
2
Uebel, Matthias
2
Vrontis, Demetris
2
Williams, Alison
2
Zablah, Alex R.
2
Abbu, Haroon R.
1
Albers, Sönke
1
Bakharev, Volodymyr V.
1
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1
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1
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1
Econometrisch Instituut <Rotterdam>
1
Haufe-Lexware GmbH & Co. KG
1
Inter-American Development Bank
1
Johannes Gutenberg-Universität Mainz / Seminar Finanzdienstleistungen im Spannungsfeld zwischen Rationalisierung und Kundenorientierung
1
Springer Fachmedien Wiesbaden
1
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Springer eBook Collection / Business and Economics
4
SpringerLink / Bücher
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Research paper series / Stanford Graduate School of Business
2
Technischer Vertrieb
2
... für Dummies
1
APROMA review
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Central European business review : CEBR
1
Complex AI dynamics and interactions in management
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Direct marketing : an international journal
1
Direkt-Marketing
1
Econometric Institute research papers
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Einblicke und Ausblicke
1
Entscheidungsunterstützung für ökonomische Probleme
1
European review of agricultural economics : ERAE
1
Europäische Hochschulschriften / 5
1
Fachbibliothek Marktbereich
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Forschungsberichte der Professur für Landwirtschaftliche Betriebslehre und Management
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft
1
Global corporate citizenship
1
IM-Schriftenreihe
1
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ECONIS (ZBW)
141
USB Cologne (EcoSocSci)
2
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1
Price optimization : how to win a strategic whole
Yang, Amoy X.
- In:
Journal of marketing analytics : JMA
3
(
2015
)
4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011436496
Saved in:
2
Using Big Data to model time-varying effects for marketing resource (re)allocation
Saboo, Alok R.
;
Kumar, V.
;
Park, Insu
- In:
Management information systems : mis quarterly
40
(
2016
)
4
,
pp. 911-939
Persistent link: https://www.econbiz.de/10011612499
Saved in:
3
Optimization of the annual planning of targeted offers in direct marketing
Delanote, S.
;
Leus, Roel
;
Talla Nobibon, Fabrice
- In:
Journal of the Operational Research Society : OR
64
(
2013
)
12
,
pp. 1770-1779
Persistent link: https://www.econbiz.de/10010228329
Saved in:
4
Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.
;
Paudel, Krishna P.
;
Sene, Seydina
- In:
European review of agricultural economics : ERAE
45
(
2018
)
3
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
Saved in:
5
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
6
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
7
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
8
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
9
Database Marketing und Computer Aided Selling : strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen
Link, Jörg
;
Hildebrand, Volker G.
-
1993
Persistent link: https://www.econbiz.de/10000349083
Saved in:
10
Dialogmarketing : theoretische Fundierung, Leistungsmerkmale und Gestaltungsansätze
Schleuning, Christian
-
1994
Persistent link: https://www.econbiz.de/10000885002
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