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Marketingmanagement
Germany
60
Deutschland
52
Entrepreneurship
52
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48
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48
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45
innovation
36
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35
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24
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21
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20
social preferences
20
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productivity
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regional development
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12
Marketing management
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reciprocity
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German
6
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Helm, Roland
12
Endres, Herbert
3
Krinner, Stephanie
3
Dowling, Michael
2
Gierl, Heribert
2
Bauer, Katharina
1
Böcker, Franz
1
Gritsch, Stephanie
1
Kraft, Patricia
1
Landschulze, Sebastian
1
Raabe, Katharina
1
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Schmalfuß, Martin
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UVK Verlagsgesellschaft mbH
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Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
Journal of business-to-business marketing
2
UTB für Wissenschaft / Uni-Taschenbücher
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of innovation management
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of business economics : JBE
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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ECONIS (ZBW)
12
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1
Strategische Analyse und marktorientierte Umsetzung
Helm, Roland
-
2009
-
8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
Saved in:
2
Seniorenmarketing : Sortimentspolitische Maßnahmen als Reaktion auf den demographischen Wandel
Helm, Roland
;
Landschulze, Sebastian
-
2006
Persistent link: https://www.econbiz.de/10003373688
Saved in:
3
International orientation, marketing mix, and the performance of international German 'mittelstand' companies
Kraft, Patricia
;
Dowling, Michael
;
Helm, Roland
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
3
,
pp. 293-315
Persistent link: https://www.econbiz.de/10009733152
Saved in:
4
Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Helm, Roland
;
Gritsch, Stephanie
- In:
International business review : the official journal of …
23
(
2014
)
2
,
pp. 418-428
Persistent link: https://www.econbiz.de/10010360020
Saved in:
5
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
6
Wertfunktion der Prospect-Theorie, Produktpräferenzen und Forschungen für das Marketing
Gierl, Heribert
;
Helm, Roland
;
Stumpp, Stefan
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
53
(
2001
)
6
,
pp. 559-588
Persistent link: https://www.econbiz.de/10001606248
Saved in:
7
Marketing ; [Hauptbd.]
Böcker, Franz
;
Helm, Roland
-
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
Saved in:
8
Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert
;
Helm, Roland
;
Satzinger, Michaela
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
Saved in:
9
Linking the types of market knowledge sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert
;
Helm, Roland
;
Dowling, Michael
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
Saved in:
10
Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina
;
Krinner, Stephanie
;
Helm, Roland
; …
- In:
International journal of innovation management
24
(
2020
)
7
,
pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
Saved in:
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