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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Understanding market orientation : a prospectively designed meta-analysis of three market orientation scales
Deshpandé, Rohit
;
Farley, John U.
-
1996
Persistent link: https://www.econbiz.de/10000959101
Saved in:
2
Strategic orientations in a competitive context : the role of strategic orientation differentiation
Deshpandé, Rohit
;
Grinstein, Amir
;
Ofek, Elie
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 629-643
Persistent link: https://www.econbiz.de/10009579985
Saved in:
3
Achievement motivation, strategic orientations and business performance in entrepreneurial firms : how different are Japanese and American founders?
Deshpandé, Rohit
;
Grinstein, Amir
;
Kim, Sang-hoon
; …
- In:
International marketing review
30
(
2013
)
3
,
pp. 231-252
Persistent link: https://www.econbiz.de/10009759152
Saved in:
4
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
5
Using market knowledge
Deshpandé, Rohit
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004604933
Saved in:
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